I’ve acquired my experience in the field of digital marketing at Digital Marketing firms, like Adeptiv. And at start-ups like VvAA Mobiel and it’s spin-off Mobile Doctors.
In my daily life, I support my partner’s para-athletic career as her marketer, fundraiser, and mental coach.
Besides my interest in digital marketing, I love practicing and supporting sports. The sports I practice myself are volleyball and snowboarding.
My girlfriend Kimberly Alkemade is working towards the 2020 Paralympics in Tokyo. Her goal is to compete in the 100- & 200-meter sprint. To help her accomplish this goal, I support her by taking care of promotion, business plan, managing and gathering funds through crowdfunding and sponsors.
Outside of my comfort zone
Besides helping out Kimberly with her career, I always try to improve myself by placing myself outside of my comfort zone. I’ve jumped from airplanes and climbed a snowy mountain in my shorts during the Wim ‘The Iceman’ Hof’s training in Poland.
I actively seek out new challenges, which helps me to stay a quick study.
What do I do?
DIGITAL MARKETING STRATEGIST
In my years at various agencies in the Netherlands, I learned to design, create and manage effective digital marketing campaigns. While working for clients large and small and with multiple disciplines.
ANALYTICS & DASHBOARDING
Decisions cannot be made by gut feeling alone. To get a grip on the available data and creating focus in an avalanche of possible KPI’s creating well-segmented reports or dashboards are of great importance.
I believe that repetitive, algorithmic tasks should always be automated to a degree. This way my job stays relevant and fun to do.
Challenges only get solved by working on them. I believe most problems are modular and can be solved by fitting different modules together. Or in the worst case, a new module needs to be formed.
January 2016 – November 2018
Senior SEA consultant & Head of Automation
At Searchresult I quickly became the lead consultant for companies like De Mandemakers Groep, VodafoneZiggo, and L’Oréal. In this role, I was the first point of contact with every part of the marketing funnel my firm managed. I was also directly responsible for managing Google- and Bing Ads campaigns with my SEA team.
My other role at Searchresult was Head of Automation in which I co-developed an automation product for Google Ads.
May 2015 – Dec 2015
Online Advertising Strategist
In this role, I searched for and built campaigns on different platforms, not all in the PPC domain. I worked on landing page development and CRO. I also trained my coworkers to get more knowledge of adjacent fields of digital marketing which helped out in sales.
November 2014 – November 2015
VvAA & MobileDoctors.nl
At As a digital marketer at VvAA, I was responsible for the “Mobiel”-branch of the organization and that starting phases of the MobileDoctors platform. I was responsible for all marketing aimed at its target audience. Sadly my involvement came to an end when the start-up terminated at the end of 2015. Which meant budget was not there to keep me on for the MobileDoctors spin-off.the startup VvAA Mobiel – and it’s spin-off MobileDoctors.nl – I was responsible for it’s online growth strategy.
2008 – 2018
Next to working at the companies above I create create digital marketing concepts for businesses like DownTown.nl, MooiePlinten.nl and other e-commerce projects.
Growth Hacking Certification
EAZL / Udemy
2010 – Present
Google Ads Certified Professional
2012 – Present
Bing Ads Certified Professional
2014 – Present
Google Analytics Certified
Small Business & Retail Management (BBA)
Next to completing my BBA, I minored in Internet Marketing as one of the first batches of students in the Netherlands. During this minor I did not only learn the skill, but also learned to mentor entrepreneurs to thrive in this creative economy.
Analytics & Dashboarding Skills
Manager at VvAA
He is a creative, innovative and hardworking guy. He also had a big contribution in the starting phase of MobileDoctors.nl.
CEO at Onetomarket
Although only with us for 9 months he made an impact on our clients and helped us move forward.
Mentor at Fontys
Hervé is a driven person, which has an enormous drive to innovate.